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Integrating Retail Express and Shopify was a daunting task, especially after a disastrous experience with a previous integration provider. However, our journey took a turn for the better when we discovered SAAS Integrator. It was a game-changer for us at DeBra’s, instilling a sense of relief and confidence. Kevin Gada and his team at SAAS Integrator transformed our ordeal into a success story. They took charge of our integration woes with unparalleled expertise, turning our fears into trust.

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From the very beginning, it was clear that SAAS Integrator was in a league of its own. Kevin and his team demonstrated an impressive depth of knowledge in both Retail Express and Shopify platforms, seamlessly navigating through the intricacies of our business needs. What truly set them apart was their unwavering commitment to excellence in testing. Every aspect of the integration process was meticulously scrutinised, ensuring a smooth transition without any hiccups, and instilling a sense of security in us. Their dedication to our success is evident in every interaction, and we couldn’t be more grateful.

DeBra’s wholeheartedly recommends SAAS Integrator to businesses seeking reliable, efficient, and knowledgeable integration solutions. Their expertise, professionalism, and attention to detail have not only salvaged our online operations but have propelled them to new heights. We are immensely grateful for Kevin and his team and can confidently say that we will never look back.

Debra Kinney

Founder of DeBra’s

The Challenge

As DeBra’s scaled its retail operations, it faced the following challenges:

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Manual Updates for Vast Product Range

DeBra’s had an expansive product range comprising around 60,000 items, so manually updating all product details was a Herculean task. The company wanted to automate product data updates to improve efficiency and productivity.

Want to know how SAAS Integrator solved this issue? Click here.
02

Lack of Synchronisation of Multi-Store Inventory Data

DeBra’s had to manage vast inventory across locations, making it vital to leverage business automation and sync its processes.

Learn how SAAS Integrator tackled this challenge here.
03

Need for Automated Mapping of Orders, Freight, and Promotions and Setup of Order Sourcing Hierarchy

DeBra’s had to keep pace with mounting orders, ensure accurate billing and shipping, and synchronise freight and promotions across Retail Express and Shopify Plus. Moreover, the company wanted to route orders to specific locations per stock availability. It wished to ensure Retail Express did not pass orders for non-core products when stock levels were nil.

DeBra’s also wanted to prioritise its Penrith store for sourcing and fulfilling point-of-sale (POS) orders for non-core products. So, if all the items of an order were available at Penrith, the company’s staff would source and fulfil orders at this store.

Meanwhile, if a few order items weren’t available at Penrith, DeBra’s would source the remaining items from Gold Coast by creating an auto internal transfer order (ITO) and sending the items to Penrith. It would enable the Penrith store to fulfil the entire order, easing the buying process for customers. DeBra’s also wanted to allocate Gold Coast as the fulfilment outlet if all order items were only available at this store.

Click here to learn how SAAS Integrator rectified this problem.
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Need to Track New Shopify Customers and Create Accounts in Retail Express

DeBra’s’ growing clientele and extensive customer data made it challenging for the company to monitor orders from new customers on its Shopify store. It wanted to map new genuine customers ordering on its Shopify store to Retail Express and set up new customer accounts in the POS platform. However, the lack of connectivity between its Retail Express and Shopify Plus systems prevented the brand from mapping new customer data seamlessly.

To resolve these various challenges, DeBra’s reached out to SAAS Integrator and sought the assistance of our Integration Specialists. Here’s how we tackled these problems and helped DeBra’s level up its retail game.

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The Solution

SAAS Integrator used a mix of application programming interfaces (APIs), plugins, webhooks, and push notifications to implement the following solutions:

Product Data Integration

We set up a real-time data mapping solution to automatically sync DeBra’s’ product catalogue comprising 60,000 items between its Retail Express and Shopify Plus platforms. Under this solution, we mapped and updated various product-related data fields, such as the following:

  • Product titles
  • Stock-keeping units (SKUs) for simple and variable products
  • Product IDs or barcodes
  • Product types
  • Attributes like colour and size
  • Meta fields like style
  • Custom Shopify tags
  • Parent SKUs for variable products
  • Promotional prices and expiry dates
  • POS prices
  • Core products (backorder or sell below zero products)
  • Brands or vendors
  • Inventory levels

We also synchronised product variants based on attributes such as colour swatches and sizes across Retail Express and Shopify Plus. It helped DeBra’s manually update its massive product range and avoid errors and redundancies.

Multi-Store Inventory Management

SAAS Integrator established a syncing solution to fetch real-time stock updates from DeBra’s’ Retail Express system and sync them to its Shopify Channel for its Penrith and Gold Coast store outlets. It helped the brand instantly update inventory levels for both stores across both systems, enabling timely stock availability across locations and accurate and prompt order fulfilment.

Real-Time Updates of Orders, Freight, and Promotions

Considering DeBra’s saw a massive influx of orders daily on its Shopify Plus store, we set up the e-commerce platform as the source of truth for order data. We mapped it with Retail Express, ensuring real-time order status updates on the POS system. We also synced related details such as order reference numbers, billing and shipping addresses, contact numbers, and order adjustments for accurate order fulfilment.

Moreover, we set up a comprehensive integration solution keeping in mind DeBra’s’ specific hierarchy for order sourcing and fulfilment for non-core products from its Penrith and Gold Coast stores. Our inventory mapping solution ensured Retail Express would not pass orders with zero stock levels. Also, we allocated Penrith as the priority store for sourcing order items and synced ITOs when the Gold Coast store would send stock to Penrith for order fulfilment. We also assigned Gold Coast for order sourcing if all items of an order were available only at this outlet.

DeBra’s also wanted to map freight, discount coupons, and gift cards from Shopify to Retail Express, which our solution enabled. It allowed the company to seamlessly update these details across systems without manual intervention, saving time and effort.

Setup of New Customer Accounts in Retail Express

We integrated DeBra’s’ customer information across Retail Express and Shopify Plus, including their account IDs, email addresses and billing and shipping addresses. It allowed the company to track new genuine customers placing orders on its Shopify store and map their data to Retail Express, helping create new customer accounts in the POS system.

Results and Impact

SAAS Integrator’s custom connectivity solution helped DeBra’s resolve its operational challenges and streamline its retail workflows. We mapped the company’s data flows for different modules such as products, inventory, locations, sales orders, freight, promotions, and customers and aligned our integration with its custom needs. It helped DeBra’s seamlessly manage its vast product range, multi-store inventory, daily orders, freight, discount coupons, and gift cards and avoid data errors and duplication.

It also enabled DeBra’s to route orders to the correct store based on inventory levels and other custom requirements and map new Shopify customers to Retail Express.

Our advanced integration solutions elevated the brand’s operations and helped it fulfil orders without worrying about trivial tasks. Also, our real-time data synchronisation reduced its staff’s manual efforts and promoted efficiency and productivity.

Do you, too, wish to connect your business systems and leverage automation for operational excellence? SAAS Integrator’s custom connections help streamline processes, reduce manual data entries, and enhance cohesion throughout your organisation.

Contact us at [email protected], and our team of experts will work with you to tailor our integration solution to your company’s requirements. You can also visit our website and explore our offerings or book a free consultation to learn more about how we can help you.

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