Click & Collect orders should not follow the same email journey as delivery orders. When you separate pickup flows in Klaviyo, you send clearer messages, reduce confusion, and keep customers informed at the right moment.

 

Why Should Click & Collect Orders Use a Separate Klaviyo Flow?

Pickup customers need different information from delivery customers. They want confirmation, pickup details, and store-specific communication, not a generic delivery email.

A separate flow helps you match the message to the order type. That makes the experience clearer for the customer and easier for the retailer to manage.

 

What Order Data Can Klaviyo Use for Click & Collect?

Click & Collect orders can carry specific order attributes that Klaviyo can use to trigger or filter flows. These include:

• pickup_order = true
• _delivery_method = pickup
• _order tag = pickup
• customerLocationName = (store name, e.g. “Bathurst”)
• customerLocationPinCode = (postcode, e.g. “2795”)

Those fields let you identify pickup orders and tailor the flow around the customer’s chosen store. That gives you a cleaner way to segment email automation without relying on manual checks.

 

How Do You Trigger Klaviyo Flows for Click & Collect Orders?

Use a Placed Order flow in Klaviyo and add a trigger filter for pickup orders. The simplest setup is to filter where pickup_order equals true or _delivery_method equals pickup.

That way, only Click & Collect orders enter the flow. Delivery orders stay in your standard automation path.

 

What Should the Pickup Email Flow Include?

Keep the flow short and useful. Focus on the details a pickup customer actually needs.

Use emails for:

• Order confirmation for Click & Collect customers.
• Pickup instructions.
• Store location reminders.
• Collection timing or store-specific updates.

This keeps communication relevant and reduces unnecessary follow-up questions.

 

Why Does This Matter for Omnichannel Retailers?

Omnichannel retailers manage both store pickup and delivery from the same store network. If every order receives the same email sequence, the customer experience feels generic.

A pickup-specific Klaviyo flow helps you communicate with more precision. It also supports better customer service because the email matches the fulfilment method.

 

How Does SAAS Integrator Help?

SAAS Integrator Click & Collect gives you the order structure you need to identify pickup orders cleanly. That makes it easier to build Klaviyo flows around store pickup customers and keep your communication aligned with the order type.

Use the app page to support your Click & Collect workflow and keep the customer journey consistent from checkout to email follow-up.

Explore SAAS Integrator Click & Collect →

 

FAQ

What is the best Klaviyo trigger for Click and Collect orders?

A Placed Order flow with a filter such as pickup_order = true or _delivery_method = pickup is the most effective trigger for identifying Click and Collect orders in Klaviyo.

Can I keep pickup and delivery emails separate?

Yes. You can use pickup-related order attributes to route Click and Collect and delivery orders into separate email flows for more relevant communication.

Do I need manual tagging for Click and Collect orders?

No. Click and Collect orders are automatically identified through order attributes, so manual tagging is not required.

Why is this useful for omnichannel retailers?

This approach is useful for omnichannel retailers because pickup and delivery customers require different messaging, and separating flows ensures clearer, more relevant communication.

Explore SAAS Integrator Click & Collect →