Today when most businesses are looking forward to focusing on B2B eCommerce, it is crucial to reap the advantages of ERP integration. A digital business transformation will not only help you streamline your business operations but also works to improve the bottom line.
ERP (Enterprise Resource Planning) is a business process management system used for automating and managing business operations. Businesses commonly use this software to handle their financial activities, supply chain, human resources, etc.
It is true that whether customers are shopping for their desired products or shopping for their business, they always expect a seamless shopping experience. With the increasing demand for online shopping, the expectations for B2B eCommerce experiences have also increased.
Therefore, retailers’ primary aim should be to customise the solution to meet the complex needs of buyers.
So here, we will discuss some of the important benefits of integrating ERP into your B2B businesses. Always remember that integrating ERP and B2B eCommerce helps to provide truthful and efficient experiences to employees and customers.
Advantages of Integrating eCommerce and ERP in B2B!
1. Synchronising data
Integrating eCommerce and ERP allows you to move data smoothly and flawlessly between the systems. It also helps in operating business operations symbiotically. For example, having such integration allows orders to move immediately from eCommerce to the ERP system. Similarly, the inventory updates are moved automatically from ERP to the eCommerce system.
Moreover, it also enables you to get the master product data as well as customer-specific prices. Integrating eCommerce and ERP also helps you connect with your customers and build strong relationships with them.
When this integration is boosted for B2B websites, customers get the chance to enjoy comprehensive and reliable services. It allows them to place their orders and access their account on the website whenever they need.
2. Improve effectiveness
The integration of eCommerce and ERP plays a great role in reducing the stress on an isolated system. Handling the manual processes without the ERP and eCommerce integration can be stressful and stack up the workload.This further results in the slowdown of the system, poor performance, and inaccuracies that may risk the business’s performance.
Integrating eCommerce and ERP can be pretty flexible and cost-effective. It allows your team to focus on the core business activities, eliminating the stress of daily system maintenance.
3. Improve Customer Experience
These days, customers are more likely to find their desired products online. Retailers expect their customers to place orders in real time. So, eCommerce and ERP integration helps to manage the payment options effectively and access the account information round the clock. In contrast, solely offering an eCommerce platform can make your customers experience some inconsistencies in their online data.
4. Improve Agility
When new opportunities arrive, businesses need to be flexible to adjust their processes accordingly. When you choose the right eCommerce platform, you should be able to integrate your ERP system with your eCommerce site seamlessly. It allows you to customise your business processes on your front end. This way, you will be able to meet the unique needs of your customers.
5. Automate Manual Processes
Integrating eCommerce and ERP for B2B businesses automates several processes you performed manually earlier. Some of these tasks are – placing order entries into your eCommerce system, updating inventory or generating data invoices, generating different types of reports manually, and many more.
The eCommerce and ERP integration makes your employees more productive as these activities become automated. It ultimately reduces the chances of errors and saves more time.
6. Eliminate Errors during Orders Placing
Most B2B businesses use complex systems to manage orders. This ordering workflow depends on quotes, contracts, and other processes. Some customers need access to certain types of products, while some need particular shipping options. Here, the integration works fantastically in streamlining and personalising the ordering process of the B2B businesses. Moreover, all these tasks are performed automatically without requiring manual data transfer, removing room for errors.
7. Provide Accurate Pricing
It is common for B2B businesses to rely on complicated pricing structures. Some business owners generate product pricing dynamically depending on the changing inventory data. Plus, customers want discounts or offers too on their desired products based on the order value!
Also, when your B2B business grows, the inventory and the factors affecting their prices grow too. But, when B2B relies on ERP integrated with the eCommerce system, things become smoother.
8. Scalability and Security
As your B2B business grows, it becomes vital that your eCommerce system also scales along with it. Integrating it with ERP provides you with the flexibility to add new products, customers, and staff members without any hassle.
In addition, ERP software is hosted in the cloud, which means your business will get an extra layer of data security. In short, your business gets scalability and security benefits with ERP and eCommerce integration.