Choosing The Best E-commerce Platform to Integrate with MYOB Advanced

Best B2B E-commerce Platform Integrations for MYOB Advanced
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The world of e-commerce is run by system integrations as they help streamline your operations and set your business up for success. If you have already integrated your business with a robust cloud-based enterprise resource planning (ERP) suite like MYOB Advanced and are now looking for an e-commerce platform to scale your business online, you’re in the right place.

In this blog post, we will delve into the top five e-commerce platforms that you can choose from to integrate with MYOB Advanced. But first, let’s learn why you must integrate this ERP system with an e-commerce store.

The Importance of Integrating MYOB Advanced with an E-commerce Store 

Online shopping is on the rise, and from 2023 to 2027, the compound annual growth rate (CAGR) of international retail e-commerce is expected to touch 11.16 per cent. In this light, businesses must increasingly embrace and leverage ecommerce, technology, and digitalisation for optimum efficiency and business growth.

Integrating MYOB Advanced (exclusively for businesses in Australia and New Zealand) with an e-commerce store helps you smoothly manage sales operations and stay tech-savvy and customer-friendly. It helps you automate data entry for mundane and manual processes such as inventory management, sales, accounting, and taxation. This, in turn, leads to optimal use of your time, money, and resources and helps you avoid duplication errors and cut down on administrative overheads.

A lack of integration between MYOB Advanced and an e-commerce system means that you will forego the growth opportunities that they collectively have to offer. You will also have to manually upload data to both platforms and complete the bank reconciliation process. This rigmarole may take a lot of time and slow down your business growth and success.

Integrating your enterprise management and e-commerce systems is a faster and easier way to do this. It updates your inventory on a real-time basis across multiple channels. It also helps you automatically sync online transactions into summarised invoices or individual invoices every day. The integration then automatically matches the financial data with your bank feed and eases your work. It also syncs your expenses and tax records from your e-commerce store into MYOB Advanced.

Moreover, you can integrate your customer information into your e-commerce system, helping you create personalised customer experiences.  Now, let’s learn about the top e-commerce platforms that you can integrate with MYOB Advanced.

5 Best E-commerce Platforms to Integrate with MYOB Advanced 

Here are the leading e-commerce platforms that successfully integrate with MYOB Advanced: 

Shopline is a popular e-commerce platform that offers businesses an omnichannel experience. Its low pricing, an array of free tools, and detailed reporting and analytics make it a go-to e-commerce solution for many small business owners. It also allows you to update up to 500 products at a time, making it easier to do bulk updates. Shopline also integrates with MYOB Advanced, allowing you to sync orders into single or summarised invoices and automate data entry for the following: 

  • Product listings 
  • Orders 
  • Payments 
  • Returns 
  • Customer data 
  • Analytics 

You can also automatically sync inventory amounts and the cost of goods sold (COGS). Its quick reconciliation and automatically scheduled export help you enjoy streamlined efficiency and stay on top of your business operations.

Shopify is a well-known e-commerce platform with a market share of nearly 11% globally and 28% in the United States. Its ease of use and vast catalogue of beautiful templates help you quickly build a customer-friendly online store. It works well with small and large e-commerce stores and allows you to upload unlimited products on its Basic Plan, helping you scale your online business with ease.

Like Shopline, Shopify also easily integrates with MYOB Advanced, so you can automatically sync summaries of your daily sales orders into invoices on MYOB Advanced. This integration also helps you migrate all payment transactions to MYOB Advanced and match transactions to the bank feed, which accelerates reconciliation. You can also sync COGS and add up product costs for orders sold, increasing the speed and accuracy of profitability reporting.

Moreover, you can sync inventory amounts and customer information across Shopify and MYOB Advanced daily to reduce manual data entry and errors. You can also offer customers tiered pricing to boost revenue and customer loyalty. Other integration benefits include in-store pick-up options for customers’ convenience and flexibility and centralised customer data management.

Overall, the Shopify and MYOB Advanced integration allows for efficient management of e-commerce operations in one place and improves decision-making, omnichannel capabilities, customer experiences, and sales.

Wix Stores is a top website builder that many business owners without technical know-how prefer. Its drag-and-drop interface and ease of use are the main reasons behind its tremendous success in the e-commerce space. It also helps you create mobile-friendly websites and offers a mobile editor for greater website customisation. The best part is that it allows product uploads of up to 50,000 at once, with 1,000 variants and six options for each product.

Wix Stores also connects with MYOB Advanced, allowing for ease in syncing the following aspects:

  • Customer data 
  • Inventory 
  • Accounts 
  • Sales orders 
  • Invoices 
  • Payments 

The integration also eliminates data redundancy and errors, which improves efficiency and productivity.

WooCommerce is another popular e-commerce platform that effectively serves small and large online businesses. A major plus point of this open-source WordPress plugin is that it has no product upload limitations, so you can upload as many products as you want. Just make sure to optimise your website to ensure a smooth performance and avoid lags.

WooCommerce also comes with MYOB Advanced integration. The seamless connectivity allows you to do a daily sync of the following sources of information:

  • Sales 
  • Settlements 
  • Expenses 
  • Taxes 
  • Customer information
  • Inventory data 

It helps you enjoy greater automation and control over your operations. You can also access up to 12 months of historical back-sync, helping you track your books easily.

Magento is a leading all-in-one open-source e-commerce platform that offers high flexibility for online stores. You can customise your website functionalities to create the best experience for your customers. You can also upload tens of thousands of products at a time to the platform, making it an excellent software solution for growing businesses.

Moreover, you can access seamless integration of the platform with MYOB Advanced for quick and automatic syncing of sales, order processing, invoicing, inventory, and customer data in your business systems. It helps you enjoy fast and accurate data exchange across your organisation and improve profitability.


Choosing an e-commerce platform integration with MYOB Advanced that is right for your business depends on many factors, but above all, the number of products you have. Different e-commerce platforms have varying bulk product upload limits, so keep an eye out for them to make the right decision.

Shopline, Shopify, WIX, WooCommerce, and Magento each have their own advantages and features. So, choose one that suits your business needs. If you’re not sure about which platform to pick to integrate with MYOB Advanced, reach out to us. At SAAS Integrator, we offer free consultations on which integrations to choose for your specific online business needs.  Our advanced integration platform as a service (iPaaS) platform also features an intuitive setup wizard that provides custom codeless integrations for seamless data flow across systems. We offer out-of-the-box integration apps and pre-built templates for common use cases. We also help you expand your existing integrations at any time, factoring in your changing operational needs.

When you partner with us for system integrations, you also get access to a comprehensive dashboard. It gives you a bird’s eye view of the most critical data in your business, including sales, shipments, synced data, percentage of new customers, and more. You can also check out different system module configurations and module data for a detailed view of your operations.

Our dashboard also comes with a Data Summary table that shows details about integration configurations, synced data between integrations, a list of active syncing, sync status, and a link to each integration’s settings. Moreover, you can customise the dashboard to show the most essential business data depending on your workflow.

To learn more about how we can help you integrate your e-commerce store with MYOB Advanced and level up your online business, email us at [email protected] or contact us here. You can also browse our custom integrations and let us know your thoughts in a free consultation with our experts.